Customer Problem
Can innovation be measured? Should innovation KPIs concern the SMEs? Is it worth measuring innovation? Those are just a few questions that businesses ask themselves while dealing with innovation and aiming to find a way to measure it.
Innovation is an intangible thing that makes it hard to choose the correct KPIs for measuring it. Not many companies use formal metrics to measure their innovation output over time. This means a sizeable innovative potential is waiting to be discovered, measured and analyzed for better use and business decision-making processes. The correct KPIs for measuring innovation are necessary because it helps to avoid a couple of problems like easily forgotten untracked activities or measuring too many things at once.
