Apr 12, 2023
Tracking the right marketing KPIs can help businesses measure the effectiveness of their marketing campaigns and make data-driven decisions. Monitor these metrics and leverage the insights gained to optimize marketing strategies to stay ahead of the competition and boost growth.
Jan 19, 2023
KPIs can give marketing and sales leaders an opportunity to improve alignment between their teams. In marketing, efficiency drives ROI in two ways: more efficient processes allow teams to do more with fewer resources, and more efficient investment of marketing dollars allows CMOs to generate more revenue without spending more money. The right KPIs can help marketing leaders achieve both.
Dec 8, 2022
First, start with the business problem that you’re trying to solve. Focus on what matters most and prioritize use cases that directly impact revenue. Set aside the idea of creating a large data science team, ingesting all possible data and building the “ultimate” model of your customer. This often wastes time, primarily because customer behavior and market conditions change rapidly.
Nov 15, 2022
Good key performance indicators (KPIs) round out a technology product launch plan by providing concrete ways to measure the launch’s success. KPIs give you visibility into different aspects of your launch, including how you market the launch and how many sales you generate, so you can identify what worked well and what you can improve on.
Nov 2, 2022
In fact, SEO drives 10 times more traffic than organic social media. However, it also comes with a slight problem: How can you tell if your SEO strategies are working? It's not like an email or social media campaign where you can see the success immediately. You'll need to track these important key performance indicators (KPIs) to determine the success of your SEO campaigns.