Articles
Corporate KPIs could be in for a major shakeup: How AI is remaking the ways companies measure success
Mar 14, 2024
What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a CLV-focused conversation among direct marketing legend Mary Kay, expert copywriter Mary Wells Lawrence, and AI pioneer Kai-Fu Lee—with OpenAI founder Sam Altman and advertising guru David Ogilvy chiming in for good measure.
The Balanced Scorecard: How to Use KPIs Effectively
Mar 14, 2024
IT departments are swimming in metrics meant to measure their effectiveness, but this compact collection of essential KPIs provides a true foundation for measuring IT success. IT leaders are drowning in metrics, with many finding themselves up to their KPIs in a seemingly bottomless pool of measurement tools. The result is wasted time, confusion, and, in some cases, conflicting insights.
5 key metrics for IT success
Feb 13, 2024
IT departments are swimming in metrics meant to measure their effectiveness, but this compact collection of essential KPIs provides a true foundation for measuring IT success. IT leaders are drowning in metrics, with many finding themselves up to their KPIs in a seemingly bottomless pool of measurement tools. The result is wasted time, confusion, and, in some cases, conflicting insights.
Build better KPIs with artificial intelligence
Nov 16, 2023
AI-enriched KPIs, known as smart KPIs, can better guide organizations toward key business goals. Smart KPIs paint a more detailed and accurate picture of what’s happening in the business: They provide predictive insights and situational awareness that can help organizations improve performance and foster better coordination among corporate functions.
10 Important Call Center Metrics & KPIs to Track in 2024
Apr 12, 2023
Tracking the right marketing KPIs can help businesses measure the effectiveness of their marketing campaigns and make data-driven decisions. Monitor these metrics and leverage the insights gained to optimize marketing strategies to stay ahead of the competition and boost growth.
When Did We Forget The ‘Key’ In Key Performance Indicators?
Mar 14, 2023
Don’t be afraid to question whether the metrics are still relevant to your business. In fact, you should be questioning this often. Just as business changes and adapts, so should the metrics. What was key yesterday might not be key tomorrow.
Five Must Have KPIs for B2B Marketing Reports
Jan 19, 2023
KPIs can give marketing and sales leaders an opportunity to improve alignment between their teams. In marketing, efficiency drives ROI in two ways: more efficient processes allow teams to do more with fewer resources, and more efficient investment of marketing dollars allows CMOs to generate more revenue without spending more money. The right KPIs can help marketing leaders achieve both.
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How To Prioritize Core Business KPIs To Accelerate Value Realization From Data Science
Dec 8, 2022
First, start with the business problem that you’re trying to solve. Focus on what matters most and prioritize use cases that directly impact revenue. Set aside the idea of creating a large data science team, ingesting all possible data and building the “ultimate” model of your customer. This often wastes time, primarily because customer behavior and market conditions change rapidly.
Measure Success With These Top Technology Product Launch KPIs
Nov 15, 2022
Good key performance indicators (KPIs) round out a technology product launch plan by providing concrete ways to measure the launch’s success. KPIs give you visibility into different aspects of your launch, including how you market the launch and how many sales you generate, so you can identify what worked well and what you can improve on.
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Top KPIs To Track Your SEO Campaigns
Nov 2, 2022
In fact, SEO drives 10 times more traffic than organic social media. However, it also comes with a slight problem: How can you tell if your SEO strategies are working? It's not like an email or social media campaign where you can see the success immediately. You'll need to track these important key performance indicators (KPIs) to determine the success of your SEO campaigns.